Synthetic Consumers
Know how consumers will react before you spend the budget.
Synthetic Consumers puts your ideas in front of AI consumer personas built from thousands of real UK consumer signals. Test a concept, an ad or a pack design and get a structured, decision-ready read in minutes, not the weeks a research cycle takes.
Invite-only beta. We review every application.
The gap between a hunch and a research budget
Most marketing decisions are made in that gap. Full research costs tens of thousands and takes weeks. Gut feel is free and instant, and wrong often enough to be expensive. Synthetic Consumers is the decision layer in between: fast, consumer-grounded reads that tell you which ideas deserve real investment.
What you get
Reactions from grounded personas
Not generic AI characters. Each persona is a UK consumer archetype composed from real consumer signals (research, reviews, forums, social) with the values, habits and price sensitivities to match.
A decision, not a transcript
Every test returns a verdict, proceed, refine, reposition or drop, with where audiences diverge and why, the riskiest assumption in your idea, and what to test next. Structured for the meeting, not the chat log.
Iteration at the speed of thought
Test ten variations in the time traditional research tests one. Follow up in open conversation with any persona. Export a stakeholder-ready report when you are done.
Built for the people who own the decision
Brand, marketing and insight professionals at consumer brands and their agencies. Anyone who has to choose between concepts, defend a creative route, or de-risk a launch without commissioning a study for every question. Deep roots in spirits, hospitality and premium brands.
Worth being straight about
What it is, and what it isn’t
Synthetic Consumers gives you directional insight for screening, iterating and de-risking ideas. It is a synthetic panel, so it informs a decision rather than settling one. It does not replace statistically representative research for your highest-stakes final calls. It tells you which ideas have earned that investment.
Currently in invite-only beta
We are onboarding a small group of professionals now, with paid plans to follow. Send us an application and we will review it personally.